| Rewriting the rules of what a watch can be A pioneer innovator in Bluetooth technology, Sony Ericsson has developed a watch which does far more than tell the time. The Bluetooth Watch MBW-100 is a classic premium analog timepiece with built-in wireless call handling and phone music player control. Integrated into your daily communication routine, it extends the boundaries of mobile communication by changing the very way in which you look at your phone. Handle your calls and steer your music in stylish discretion You can make the most out of your MBW-100 by leaving your mobile phone in your pocket. The classic lines and steel finish of the watch is temptation enough to use it as often as possible but since we glance at our watch on average 100 times a day, the mineral crystal watch face can tell you a lot. A discreet glance at the OLED display on the watch can reveal the identity of an inbound caller. A simple key press can reject the call or mute the ring tone from the handset. The music player on the phone can also be controlled wirelessly. Playing music and track skipping could not be easier than a simple key press on your watch. Take more control over your time The MBW-100 is the perfect tool for the most efficient control of our communication to the world surrounding us. Most of us wont leave the house without our keys, wallet, mobile phone and watch. By adding control of the phone to a wristwatch, we can achieve a more simple and seamless mobile life, saving time and adding a real advantage to the watch we may already wear. Developed in coordination with watch industry leader Fossil, the MBW-100, the synergy between the world of fashion and the world of innovation will change your relationship with your mobile phone. Uniquely, the MBW-100 is an analog timepiece. Quartz crystal movements keep exact time in non-allergic stainless steel and mineral crystal design, meaning you have the benefit of both cutting edge technological innovation and premium classic watch design.
| 
